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Art and Industry - The New Italian Digital Renaissance

Art and Industry - The New Italian Digital Renaissance

Art and Industry - The New Italian Digital Renaissance

Art and Industry The New Italian Digital Renaissance Art and industry The New Italian Digital Renaissance Stefano Festa Master of Art and ideologist for Must Culture Milano

The master of art Stefano Festa, one the greatest contemporary artist in Milano, as well as ideologist for Must Culture Milano, stoods for the coutage to experiment techniques and languages explaining how the epochal change, due to the developpement of Italian Digital, is comparable to the Italian Renaissance. In the past, he has ready experimented in an international project, with his master Ibrahim Kobra, and realized in collaboration with Olivetti and Telettra (Fiat group), how the combination of culture and technology can be an effective support for the industries, to overcome moments of crisis. Thanks to the synergies put in piece by “art and industry “it is possible to find also in dark times, like those that Italy it is going through today, cause of tha pandemic, solutions and new opportunities of e-business, enhancing our country and guiding it towards a rebirth.

All this because, according to our ideologist and Master of art Stefano Festa, every negative situation can bring something positive. The Master Stefano Festa conveys art enhanging industry as a vehicle of the “New Digital Italian Renaissance”, linking to a famous maxim by Niccolò Macchiavelli, inside the Italian History of literature by Francesco de Sanctis “the end justiifies the means” underlines the need felt by all of us, forced to stay indoors for a long time, to do something to improve and improve yourself.

Art and Industry - The New Italian Digital Renaissance

Like the Prince of Macchiavelli, tells the Master of art Stefano Festa, he should be an illuminate king, guaranting the citizen well-being and tranquillity, and using the necessary means for the purpose, our actions aimed at improvement of the living conditions,justifies the actions and the means used to revolve. If this is combined with experience of certain people in some specific fields, it can generate something positive, because “experientia est mater studiorum” (the experience is mother of studios) as the Latin used to say.

Why this pandemic time is associated to the renaissance? Between the end of the xiv century and the beginning of the xv century , always according Stefano Festa on Must Culture, a different vision from the previous one was born, te Humanismin which there is a substantial re-evalutation of the human beingwhich was the determinating premise for the Renaissance, thanks to great characters that first in the literature( Dante, Perarca, Boccaccio, Ariosto) , then in the field of architecture, painting,..they gave birth to something new and wonderful, bringing not only Italy but the world to the rebirth.

Art and Industry - The New Italian Digital Renaissance

In the same way this epochal block, supported all over the world, can bring to light, to rebirth, giving new lifeblood for business owners who saw fall job and tournover and offen, they have been forced to give up their lifelong critics. To do this great contemporary mindswill be needed, who combining experience and skills, they giving birth to a new reality,allowing to leave the obscurity of the present, to embrace the light of innovation.

Stefano Festa is a veteran of this modus operandi, in the past he collaborated with great exponents of the industry and now he is willing to put his cultural and artistic baggage at the service of an innovative rebirth project, collaborating with the manager Giuseppe Signato.

Art and Industry- The New Italian Digital Reinassance Stefano Festa Master of Art and Ideologist for Must Culture Milano Meeting with the Manager Giuseppe Signato

Their first meeting dates back to 20 years ago on the occasion of the manifestation the Angel of the Year, created by the Master Stefano Festa to recognize and reward, famous and not,

Art and Industry - The New Italian Digital Renaissance

Giuseppe Signato was the director of a newspaper that also dealt with the event, since then a lasting collaboration has been born, which was nourished by a continuos exchange of ideas between the Master of Art and a knowledge-loving professional, creating Must Culture, where tecnology ( thanks the MKT society and Information and Communication Technologies of Giuseppe Signato) and culture meet in an epochal journey that will guide our company in what we like to call” New Italian Digital Reinaissance”.

Art and Industry - The New Italian Digital Renaissance

The Master Stefano Festa, fashinated by the experience of life, grew up among the likes of Eugenio Montale, Dario Fò, Giorgio Strehler, Paola Borboni, Valentina Cortese, Ernesto Calindri, to name a few. In this pandemic period, they have succeeded to create something that can help companies to get out of the crisis. Stefano Festa with his “cultural knowledge”, Giuseppe Signato with with his “technical knowledge” together with that of his collaborators who for years have worked alongside him as brave knights, they are giving birth to a great turning point, allowig our Italian companies to re-appropriation of one’s work and their activities with suitable means to deal with this “war” and in the future similar situations.

This project is being tested and perhaps non everyone will understand it, Stefano Festa to this point of the interview makes a comparison with the great Pablo Picasso. His way of portraying women was out of the rules of the moment (“le Demoiselle d’ Avignon” first cubist work that broke the patterns of the moment parigi 1907) let’s remember that thoose were the years of Monet, Renoir… where the women were portrayed with umbrellas, dressed in lace, but then time proved him right and Picasso became one of the absolute protagonist of painting of the xx century.

Art and Industry - The New Italian Digital Renaissance


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ID Articolo:: 2374