Just Italy Network
The augmented reality (AR) is an innovative technology that will help various campanies to make their customers live immersive digital experiences, emotionally strong, wich enrich human seensory percepton throuht information and sensation otherwise not perceptible.
The AR is a modified representation and enriched with that our senses are perceiving at a given moment, giving this perception a stronger emotional value than the reality we are experiencing. The greater the emotional experiences experienced by the customers, the greater the sales of company products.
The uses of this technology are many and,thanks to human creativity they can be combined with the production of specific Apps to simplify our daily life.
Think, for explanatory purposes only, how the AR can be useful to facilitate tourism in Milan. Wearing a special visor, a tourist walking through Piazza Duomo could overlap with the places visited with the indications relating to menus, restaurants, reviews, prices and entertainment activities, having the opportunity to book to pay the ticket for the activity concerned.
The explosion of the use for electronic advice, also wereable, combiined with convenience and immediacy of Electronic Commerce, will favor increasingly complex and important forms of AR.
The AR is combined and completes perfectly with application of IA, with the Learning Machine, the Cloud and it will be increasingly integrated with the hi – tech devices of the future. Industry, retail, gdo,entertainment, information, no productive sector will be able to do without it, in each field you will find applications to enrich the user experience.
As we will explain later, the applications in the i – business field will be endless. The mind of man will combined with coomputerization, automation and IA, creating new technoligies for companies, improving the results and, consequently, a productive and commercial strengthening.
Obviously, with the arrival of broadband 5G the results and services will be further enhanced.
In the next article we will see how some companies have alreeady increased their turnover thanks to the use of the AR.